FAQ Go to Persado Knowledge Library
[Section] Latest Releases
[Section] Latest Releases
Explore all of our latest courses and learning materials.
Section
Introduction to Essential Motivation
Introduction to Essential Motivation
Get acquainted with Persado's new self-service content generation capability, Essential Motivation.
Introduction to Dynamic Motivation
Introduction to Dynamic Motivation
Review the basics of Dynamic Motivation, how it works, and how it will help you.
Ontologies Reference Guide
Ontologies Reference Guide
This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.
Test Drive: Comment on Variants
Test Drive: Comment on Variants
A guided walkthrough on how to comment on Variants.
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Help Article: Meet Your Persado Team (Ultimate)
Help Article: Meet Your Persado Team (Ultimate)
Read more about the roles of your Persado account team members, from Customer Success to Data Science.
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Help Article: Establishing Brand Guidelines
Help Article: Establishing Brand Guidelines
Gain a thorough understanding of how we incorporate your brand voice into every Variant we create.
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Help Article: Introduction to Experiments (Elite)
Help Article: Introduction to Experiments (Elite)
Explore the basics of Experiments and campaigns.
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Help Article: Introduction to Predictive Content (Elite)
Help Article: Introduction to Predictive Content (Elite)
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
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Comprehensive Guide: Navigating Persado Portal
Comprehensive Guide: Navigating Persado Portal
Read our comprehensive guide to Persado Portal to understand every icon, page, and function of our online platform.
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Help Article: Using the "Teams" Feature
Help Article: Using the "Teams" Feature
Learn how to use the “Teams” feature in Portal, along with its key benefits.
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Help Article: Introduction to Experiments (Ultimate)
Help Article: Introduction to Experiments (Ultimate)
Explore the basics of Experiments and campaigns.
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Infographic: The Experiment Lifecycle
Infographic: The Experiment Lifecycle
Experiments occur in two key phases: Exploration and Broadcast. Check out this 1-page infographic for a quick reference on the steps in the Experiment lifecycle.
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How To Guide: Review and Approve Variants
How To Guide: Review and Approve Variants
How to review and approve Variants in Persado Portal
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Help Article: Channels Overview (Ultimate)
Help Article: Channels Overview (Ultimate)
Learn about each channel we can deploy your content in and what you might learn in each.
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Help Article: Introduction to Data Science
Help Article: Introduction to Data Science
Learn the basics of data science and how we use it at Persado to gain insights and successful results.
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Help Article: Introduction to Variants (Essentials)
Help Article: Introduction to Variants (Essentials)
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
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Help Article: Understanding Aggregate Performance Reports
Help Article: Understanding Aggregate Performance Reports
Learn about the Aggregate Performance Report in Portal and how to view data across ALL of your campaigns.
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How-to Guide: How to Review and Approve Variants
How-to Guide: How to Review and Approve Variants
Read this step-by-step guide to learn how to review and approve your Variants in Portal.
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How-to Guide: How to Request an Experiment or Predictive Content
How-to Guide: How to Request an Experiment or Predictive Content
Read this step-by-step guide to learn how to request an Experiment or Predictive Content in Portal.
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Infographic: Campaign Decisioning Tree
Infographic: Campaign Decisioning Tree
This 1-pager will help you determine whether a Full Experiment or Predictive Content is best for your next campaign.
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Help Article: Understanding Content Insights
Help Article: Understanding Content Insights
Learn how Content Insights reporting can reveal patterns of which words, benefits, imagery, and formatting choices engage your audiences.
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Help Article: Understanding the Experiment Report
Help Article: Understanding the Experiment Report
Learn about the data that your Experiment Report contains in Portal to make the most of your learnings.
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Help Article: Introduction to Predictive Content (Ultimate)
Help Article: Introduction to Predictive Content (Ultimate)
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
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Help Article: Channels Overview (Elite/Essentials)
Help Article: Channels Overview (Elite/Essentials)
Learn about each channel we can deploy your content in and what you might learn in each.
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Help Article: Best Practices for Variant Feedback
Help Article: Best Practices for Variant Feedback
Read this 1-page PDF to learn how to give actionable feedback on your Variants.
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How To Guide: Requesting a Campaign
How To Guide: Requesting a Campaign
How to request a campaign in Persado Portal
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Comprehensive Guide: The Wheel of Emotions
Comprehensive Guide: The Wheel of Emotions
Read this comprehensive guide to learn more about each of the 15 emotions in Persado's Wheel of Emotions.
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Help Article: Predictive Content vs. Full Experiments
Help Article: Predictive Content vs. Full Experiments
View a table comparison of the major differences between Predictive Content and Full Experiments to understand when to use both.
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Comprehensive Guide: Introduction to Experimental Design
Comprehensive Guide: Introduction to Experimental Design
Read this comprehensive guide to learn all about experimental design, including why and how we use it in our Experiments.
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How To Guide: Review Results and Insights
How To Guide: Review Results and Insights
How to review campaign results and Insights in Persado Portal
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Help Article: Experimentally Designed Variants (Elite/Ultimate)
Help Article: Experimentally Designed Variants (Elite/Ultimate)
Learn about the insights gained from experimentally designed Variants.
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Help Article: Common Reporting KPIs
Help Article: Common Reporting KPIs
Read this 1-page PDF to understand common KPIs and their definitions.
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Test Drive: Request an Experiment
Test Drive: Request an Experiment
A guided walkthrough on how to request an Experiment.
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Test Drive: Campaign Reports
Test Drive: Campaign Reports
A guided walkthrough on Campaign Reports
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Test Drive: Create multiple views
Test Drive: Create multiple views
A guided walkthrough on how to create multiple views within Portal.
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Test Drive: Updates to Variants
Test Drive: Updates to Variants
A guided walkthrough on how to update the Variants.
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Help Article: PerScribed Experiments vs. Documents
Help Article: PerScribed Experiments vs. Documents
Learn about the two primary tabs in Persado Portal: the ‘Experiments’ tab, and the ‘Documents’ tab.
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Help Article: Deploying PerScribed Content
Help Article: Deploying PerScribed Content
Read through the chronological steps you’ll take to deploy content to your desired patient audience.
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Help Article: Introduction to Variants (Ultimate/Elite)
Help Article: Introduction to Variants (Ultimate/Elite)
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
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Introduction to Motivation AI
Introduction to Motivation AI
Learn the importance of embedding motivation in language and the 5 capabilities of Motivation AI.
Campaign Results
Campaign Results
Review your campaign results by KPIs.
Variant Feedback and Collaboration
Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
[Section] Documentation
[Section] Documentation
Section
Wheel of Emotions (Elite)
Wheel of Emotions (Elite)
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
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Navigating Persado Portal
Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
AI and Personalization in Marketing
AI and Personalization in Marketing
Personalization is no longer an option — it's now a requirement.
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Help Article: Navigating Persado Portal
Help Article: Navigating Persado Portal
A brief overview of navigating Persado Portal
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[Section] Challenger Series
[Section] Challenger Series
Challenger Series
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Advantages of Persado over ChatGPT
Advantages of Persado over ChatGPT
ChatGPT explains the advantages of Persado.
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Help Article: Introduction to Predictive Content (Essentials)
Help Article: Introduction to Predictive Content (Essentials)
Learn all about the basics of Predictive Content, including answers to common FAQs.
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Help Article: Meet Your Persado Team (Elite/Essentials)
Help Article: Meet Your Persado Team (Elite/Essentials)
Read more about the roles of your Persado account team members, from Customer Success to Solutions Consulting.
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Help Article: PerScribed Types of Assets
Help Article: PerScribed Types of Assets
Learn the 5 types of assets that come along with a Playbook.
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Help Article: PerScribed Playbook Catalog
Help Article: PerScribed Playbook Catalog
Browse through the 50+ pieces of content associated with a particular health topic or condition.
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Onboarding Welcome: Essential Motivation
Onboarding Welcome: Essential Motivation
Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.
Business Impact of Natural Language Generation
Business Impact of Natural Language Generation
Understand NLP and gain insight on business applications and use cases.
Understanding Brand Alignment Scores
Understanding Brand Alignment Scores
Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.
Launching a Campaign
Launching a Campaign
Learn how to set up your first campaign.
Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results
Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results
Instructor-led Training Session: Introducing the new Persado Portal experience
Test Drive: Search, Download & Share Playbooks
Test Drive: Search, Download & Share Playbooks
Step by step guide to work with Playbooks
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Test Drive:  Search, Download & Share Workflows
Test Drive: Search, Download & Share Workflows
Step by step guide to work with Workflows
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Test Drive: Deploy Content
Test Drive: Deploy Content
Step by step guide to deploy content
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Persado Elite Basics: Learning Path
Persado Elite Basics: Learning Path
Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.
7 Courses
Persado Onboarding: Dynamic Motivation Learning Path
Persado Onboarding: Dynamic Motivation Learning Path
Get onboarded to Dynamic Motivation, our personalization solution for the Shopping Cart and more.
4 Courses
Persado Onboarding: Elite Motivation Learning Path
Persado Onboarding: Elite Motivation Learning Path
Set the foundation for successful Predictive Content and Experiments in less than 30 minutes!
5 Courses
Help Article: Suggested Campaign Approaches (Elite/Ultimate)
Help Article: Suggested Campaign Approaches (Elite/Ultimate)
Read how to initiate a new campaign with Persado and learn best practices for selecting Experiment types.
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How to Review and Approve Variants - Library
How to Review and Approve Variants - Library
Learn the ins and outs of reviewing and approving Variants in Portal.
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Introduction to Dynamic Motivation
Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Generating and Improving Essential Motivation Content
Generating and Improving Essential Motivation Content
Learn about both content generation methods for our self-service application: generate and improve.
Understanding Dynamic Motivation Results
Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Reviewing and Approving Dynamic Motivation Variants
Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Welcome to Persado
Welcome to Persado
Welcome to the future of marketing.
Uploading and Viewing Essential Motivation Results
Uploading and Viewing Essential Motivation Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Understanding Performance Prediction Scores
Understanding Performance Prediction Scores
Performance Prediction scores are included to help you rank Essential Motivation Variants as you review. Learn about some best practices in this short tutorial!
How to View Results and Insights - Library
How to View Results and Insights - Library
Learn all about the reporting available to you in Persado Portal.
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Introduction to Predictive Content (Elite)
Introduction to Predictive Content (Elite)
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
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Guide to Persado Elite Portal
Guide to Persado Elite Portal
Learn how to get started using Persado Portal.
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[Section] Test Drive
[Section] Test Drive
Test Drives
Section
Introduction to Predictive Content
Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
How to Request a Campaign - Library
How to Request a Campaign - Library
Learn about a feature you'll be using frequently in Portal: requesting new campaigns.
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Introduction to Variants (Ultimate)
Introduction to Variants (Ultimate)
Learn about the role of Variants and how they work in a Persado Experiment.
Overview of Persado Elite
Overview of Persado Elite
Welcome to the future of marketing.
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Introduction to Variants (Elite)
Introduction to Variants (Elite)
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
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Guide to Persado Essentials Portal
Guide to Persado Essentials Portal
Learn how to get started using Persado Portal.
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Welcome to Persado (Ultimate)
Welcome to Persado (Ultimate)
Welcome to the future of marketing.
Guide to PerScribed Persado Portal
Guide to PerScribed Persado Portal
Learn how to get started using Persado Portal.
Deploying PerScribed Content
Deploying PerScribed Content
Learn the steps to deploy PerScribed content.
Introduction to PerScribed
Introduction to PerScribed
Learn all about the basics of PerScribed.
PerScribed Workflows
PerScribed Workflows
Learn how to read a PerScribed Workflow.
Meet the Team (Essentials)
Meet the Team (Essentials)
Learn more about the roles of your Persado account team members, from Customer Success to Solutions Consulting.
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Overview of Persado Essentials
Overview of Persado Essentials
Welcome to the future of Marketing
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Introduction to Variants (Essentials)
Introduction to Variants (Essentials)
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Wheel of Emotions (Essentials)
Wheel of Emotions (Essentials)
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Resource Center
Introduction to Predictive Content (Essentials)
Introduction to Predictive Content (Essentials)
Learn all about the basics of Predictive Content, including how to use it in your campaigns and answers to common FAQs.
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Introduction to Predictive Content (Ultimate)
Introduction to Predictive Content (Ultimate)
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Resource Center
The Wheel of Emotions (Ultimate)
The Wheel of Emotions (Ultimate)
Understand the role emotional elements play in your campaign.
Meet Your Persado Team (Ultimate)
Meet Your Persado Team (Ultimate)
Get to know the team structure and how we will support you.
Guide to Persado Portal (Ultimate)
Guide to Persado Portal (Ultimate)
Learn how to get started using Persado Portal.
Introduction to Playbooks
Introduction to Playbooks
Gain insight into the contents within a Playbook.
Meet the Team (Elite)
Meet the Team (Elite)
Learn more about the roles of your Persado account team members, from Customer Success to Solutions Consulting.
Putting it All Together: A Marketing Manager's Campaign Story (Elite/Ultimate)
Putting it All Together: A Marketing Manager's Campaign Story (Elite/Ultimate)
See how Persado is used in a campaign.
Predictive Content in Action
Predictive Content in Action
Learn how Predictive Content works within the Persado Portal.
Resource Center
Introduction to Experiments
Introduction to Experiments
Gain insight on how Experiments work and how to request your first Experiment.
Introduction to Experimental Design (Elite/Ultimate)
Introduction to Experimental Design (Elite/Ultimate)
Learn what experimental design is and how it can help you lift campaign results.
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Introduction to Experiments (Elite)
Introduction to Experiments (Elite)
Gain insight on how Experiments work and how to request your first Experiment.
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Introduction to Experiments (Ultimate)
Introduction to Experiments (Ultimate)
Gain insight on how Experiments work and how to request your first Experiment.
[Section] Courses
[Section] Courses
Section
[Section] Other Learning Paths
[Section] Other Learning Paths
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[Section] Instructor-led Training
[Section] Instructor-led Training
Live Training Webinars
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[Section] Portal 1.0 Learning Materials
[Section] Portal 1.0 Learning Materials
Legacy Learning Materials
Section
[Section] New Portal Documentation
[Section] New Portal Documentation
New Portal Documentation
Section
[Section] Onboarding Paths
[Section] Onboarding Paths
Section
Persado Onboarding: Essential Motivation Learning Path
Persado Onboarding: Essential Motivation Learning Path
Learn end-to-end processes for using our self-service content generation method, Essential Motivation.
7 Courses
Wheel of Emotions
Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
[Section] Elite Motivation
[Section] Elite Motivation
Section
[Section] Essential Motivation
[Section] Essential Motivation
Not currently available
Section
[Section] Dynamic Motivation
[Section] Dynamic Motivation
Not currently available
Section
Introduction to Variants
Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Introduction to Experimental Design
Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Reviewing and Approving Essential Motivation Content
Reviewing and Approving Essential Motivation Content
Once you've generated content, learn how to revise, review, and approve it.
Optional: Provide Elite Motivation Learning Path Feedback!
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Optional: Provide Essential Motivation Learning Path Feedback!
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Essential Motivation: Onboarding Final Exam
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Optional: Provide Dynamic Motivation Learning Path Feedback!
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Persado Basics: Final Exam
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Variant Feedback and Collaboration
Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Launching a Campaign
Launching a Campaign
Learn how to set up your first campaign.
Optional: Provide Elite Motivation Learning Path Feedback!
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Navigating Persado Portal
Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Campaign Results
Campaign Results
Review your campaign results by KPIs.
Onboarding Welcome: Essential Motivation
Onboarding Welcome: Essential Motivation
Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.
Optional: Provide Essential Motivation Learning Path Feedback!
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Introduction to Essential Motivation
Introduction to Essential Motivation
Get acquainted with Persado's new self-service content generation capability, Essential Motivation.
Reviewing and Approving Essential Motivation Content
Reviewing and Approving Essential Motivation Content
Once you've generated content, learn how to revise, review, and approve it.
Uploading and Viewing Essential Motivation Results
Uploading and Viewing Essential Motivation Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Generating and Improving Essential Motivation Content
Generating and Improving Essential Motivation Content
Learn about both content generation methods for our self-service application: generate and improve.
Essential Motivation: Onboarding Final Exam
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Understanding Dynamic Motivation Results
Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Introduction to Dynamic Motivation
Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Optional: Provide Dynamic Motivation Learning Path Feedback!
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Reviewing and Approving Dynamic Motivation Variants
Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Welcome to Persado
Welcome to Persado
Welcome to the future of marketing.
Wheel of Emotions
Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Introduction to Experiments
Introduction to Experiments
Gain insight on how Experiments work and how to request your first Experiment.
Introduction to Variants
Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Persado Basics: Final Exam
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Introduction to Experimental Design
Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Introduction to Predictive Content
Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Optional: Provide Elite Motivation Learning Path Feedback!
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Optional: Provide Essential Motivation Learning Path Feedback!
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Essential Motivation: Onboarding Final Exam
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Optional: Provide Dynamic Motivation Learning Path Feedback!
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Persado Basics: Final Exam
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.