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Introduction to Variants
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Knowledge Check
- Resources
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Help Article: Introduction to Variants
Introduction to Variants (Essentials)
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
What do we mean when we talk about 'Variants'? This course will teach you about Persado's optimized marketing messages, their key components, and the 3 basic steps we follow to create them.
Who Should Take This Course?
This course is designed for new Persado customers seeking a better understanding of what Variants are and how we generate them.
Course Duration: ~3 minutes
Quiz Duration: ~3 minutes
We'll cover:
- What is a Variant
- How we create and test Variants.