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Help Article: Introduction to Variants (Ultimate/Elite)
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Help Article: Introduction to Variants (Ultimate/Elite)
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
What do we mean when we talk about 'Variants'? This document will teach you about Persado's optimized marketing messages, their key components, and the 3 basic steps we follow to create them.