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FAQs

How do I sign up for Persado Academy? 

You can sign up for Persado Academy by entering your business email address and name. You will also set a password for login.

How do I sign into Persado Academy? 

Visit the Academy any time at https://academy.persado.com/. You can then sign in with your business email address and password.

How do I change my password? 

After logging in, click your profile icon in the upper righthand corner and then click ‘My Profile.’ From here, you can set a new password, add a profile picture, and see your registration history. 

What if I forget my password?

On the sign in page, please click ‘Forgot Password?’ Then, enter your business email address so we can send you a password reset link.

What is Persado Academy about?

Persado Academy is Persado’s official self-service learning platform. Its goals are to enable our customers on best practices for using our products and services, and to build thought leadership around marketing AI.

What types of materials are on the Persado Academy website? 

  • Video Courses - On-demand education of key Persado topics and themes, like Experiments and Variants
  • Documentation - Written materials on a variety of topics for you to learn at your own pace
  • Learning Paths - Curated courses and supporting materials to help you master particular subjects
  • Final Exams and Certifications - Summative quizzes following learning paths that, when successfully passed, result in certifications you can share on social media.

How do I know which learning path to complete? 

Our current learning paths have been tailored to each type of Enterprise customer. 

  • Onboarding Learning Path - This learning path is designed for new users of Persado Portal. Whether you're leveraging Predictive Content, Experiments, or both, this path will get you up to speed on how to complete a campaign with Persado.
  • Portal Learning Path - If you'd like a deeper understanding of Persado's key methodologies, such as how we create Variants and leverage the Wheel of Emotions, this learning path is perfect for you. 

If you’re still unsure of which path to select, your Onboarding Manager or Customer Success representative can point you in the right direction. We are constantly adding new materials to support our latest product capabilities, so stay tuned! 

Who do I contact about technical issues?

Please contact academy@persado.com with any technical issues or questions. 

 

How To Guide: Review and Approve Variants
How to review and approve Variants in Persado Portal
Resource Center
How To Guide: Requesting a Campaign
How to request a campaign in Persado Portal
Resource Center
How To Guide: Review Results and Insights
How to review campaign results and Insights in Persado Portal
Resource Center
[Section] Documentation
Section
Campaign Results
Review your campaign results by KPIs.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Launching a Campaign
Learn how to set up your first campaign.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Understanding Brand Alignment Scores
Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.
Essential Motivation Tutorial
Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Dynamic Motivation Course
Using the Users to Notify Feature
For Elite Motivation users, learn how the Users to Notify feature can help you ensure that no reviewers slip through the cracks during Variant review.
Elite Motivation Tutorial
Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Elite Motivation Course Experimental Design (PXD)
Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Predictive Content Variant Review Tools
Learn how to use paraphrasing and manual editing while reviewing your Predictive Content Variants.
Elite Motivation Tutorial Predictive Content
[Section] Latest Releases
Explore all of our latest courses and learning materials.
Section
Ontologies Reference Guide
This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.
[Section] Challenger Series
Challenger Series
Section
Advantages of Persado over ChatGPT
ChatGPT explains the advantages of Persado.
Resource Center
Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results
Instructor-led Training Session: Introducing the new Persado Portal experience
Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Dynamic Motivation Course
Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Dynamic Motivation Course
Welcome to Persado
Welcome to the future of marketing.
Course Applicable to All Products
Understanding Performance Prediction Scores
Performance Prediction scores are included to help you rank Essential Motivation Variants as you review. Learn about some best practices in this short tutorial!
Essential Motivation Tutorial
Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Elite Motivation Course Predictive Content
Uploading and Viewing Essential Motivation Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Essential Motivation Course
Introduction to Essential Motivation
Get acquainted with Persado's new self-service content generation capability, Essential Motivation.
Essential Motivation Course
Understanding and Leveraging Essential Motivation Insights
Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.
Essential Motivation Tutorial
Onboarding Welcome: Essential Motivation
Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.
Essential Motivation Course
Persado Onboarding: Elite Motivation Learning Path
Set the foundation for successful Predictive Content and Experiments in less than 30 minutes!
5 Courses
Business Impact of Natural Language Generation
Understand NLP and gain insight on business applications and use cases.
Introduction to Motivation AI
Learn the importance of embedding motivation in language and the 5 capabilities of Motivation AI.
AI and Personalization in Marketing
Personalization is no longer an option — it's now a requirement.
Resource Center
Persado Onboarding: Dynamic Motivation Learning Path
Get onboarded to Dynamic Motivation, our personalization solution for the Shopping Cart and more.
4 Courses
Persado Elite Basics: Learning Path
Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.
7 Courses
Using AI Alternatives and Feedback via Text Selection
For Essential Motivation users, learn how to use AI Alternatives and Content Feedback to have even more options when generating content.
Essential Motivation Tutorial
Generating and Improving Essential Motivation Content
Learn about both content generation methods for our self-service application: generate and improve.
Essential Motivation Course
[Section] Courses
Section
[Section] Other Learning Paths
Section
[Section] Instructor-led Training
Live Training Webinars
Section
[Section] New Portal Documentation
New Portal Documentation
Section
[Section] Onboarding Paths
Section
Persado Onboarding: Essential Motivation Learning Path
Learn end-to-end processes for using our self-service content generation method, Essential Motivation.
7 Courses
Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Course Applicable to All Products
[Section] Elite Motivation
Section
[Section] Essential Motivation
Not currently available
Section
[Section] Dynamic Motivation
Not currently available
Section
Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Elite Motivation Course Experimental Design (PXD)
Reviewing and Approving Essential Motivation Content
Once you've generated content, learn how to revise, review, and approve it.
Essential Motivation Course
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Onboarding Welcome: Essential Motivation
Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.
Essential Motivation Course
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Introduction to Essential Motivation
Get acquainted with Persado's new self-service content generation capability, Essential Motivation.
Essential Motivation Course
Reviewing and Approving Essential Motivation Content
Once you've generated content, learn how to revise, review, and approve it.
Essential Motivation Course
Uploading and Viewing Essential Motivation Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Essential Motivation Course
Generating and Improving Essential Motivation Content
Learn about both content generation methods for our self-service application: generate and improve.
Essential Motivation Course
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Dynamic Motivation Course
Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Dynamic Motivation Course
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Dynamic Motivation Course
Welcome to Persado
Welcome to the future of marketing.
Course Applicable to All Products
Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Course Applicable to All Products
Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Elite Motivation Course Experimental Design (PXD)
Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Elite Motivation Course Experimental Design (PXD)
Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Elite Motivation Course Predictive Content
Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Launching a Campaign
Learn how to set up your first campaign.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Campaign Results
Review your campaign results by KPIs.
Elite Motivation Course Predictive Content Experimental Design (PXD)
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!