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Introduction to Experimental Design (Elite/Ultimate)
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Experimental Design Process at Persado
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Key Principles of Experimental Design
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Use Case of Experimental Design
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Knowledge Check
- Resources
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Comprehensive Guide: Introduction to Experimental Design
Introduction to Experimental Design (Elite/Ultimate)
Learn what experimental design is and how it can help you lift campaign results.
Experimental design is the core of what allows us to maximize learnings and insights. Using the science of experimental design, we can get higher lifts than A/B testing. This course goes into the key elements of experimental design and how Persado uses them in Full Experiments.
Who Should Take This Course?
This course is designed for Persado customers looking to understand the structure behind Full Experiments and why this method significantly lifts results.
Course Duration: ~5 minutes
Quiz Duration: ~3 minutes
We'll cover:
- Introduction to experimental design
- Experimental design process at Persado
- Key principles of experimental design
- Use case of experimental design.