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Introduction to Experiments
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Key steps to conduct an Experiment
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Knowledge Check
- Resources
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Introduction to Experiments
Introduction to Experiments (Elite)
Gain insight on how Experiments work and how to request your first Experiment.
This course will teach you about how Persado uses Experiments to go beyond traditional A/B testing and identify the right words for your audiences with mathematical certainty. You'll learn how Experiments fit into your campaigns, their benefits, and the key steps to completing an Experiment.
Who Should Take This Course?
This course is designed for new Persado customers seeking to understand our Experiment approach and how Experiments are executed.
Course Duration: ~5 minutes
Quiz Duration: ~3 minutes
We'll cover:
- The difference between A/B testing and our Experiment method
- The 6 key steps of an Experiment
- What occurs in each Experiment step.