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Introduction to Variants (Ultimate)
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Variant Creation
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Variant Test and Analysis
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Validation and Broadcast
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Knowledge Check
- Resources
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Help Article: Intro to Variants
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Tutorial: Where Can I See the Winners?
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Tutorial : The Best Predicted message
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Tutorial: Share your Results
Introduction to Variants (Ultimate)
Learn about the role of Variants and how they work in a Persado Experiment.
What do we mean when we talk about 'Variants'? This course will teach you about Persado's optimized marketing messages, their key components, and the 3 basic steps we follow to create them. 96% of the time, our Variants outperform the control.
Who Should Take This Course?
This course is designed for new Persado customers seeking a better understanding of what Variants are and how we generate them.
Course Duration: ~6 minutes
Quiz Duration: ~3 minutes
We'll cover:
- What is a Variant
- How we create and test Variants
- Best Observed and Best Predicted messages.