Persado Elite Basics: Learning Path
Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.
Welcome to the Persado Portal Learning Path
The Persado Portal Learning Path will help you understand key Persado terminology and processes, show you how to navigate our Persado Portal, and share how we request Predictive campaigns, Experiments and review Variants. You can complete these courses after your onboarding - or at any point in your Persado journey when you'd like a refresher on what Persado does, and how.
Duration: ~45 minutes
Welcome to Persado
Welcome to the future of marketing.
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Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
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Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
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Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
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Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
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Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
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Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
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