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Understanding Brand Alignment Scores
- Resources
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Understanding Brand Alignment Scores (Documentation)
Understanding Brand Alignment Scores
Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.
This tutorial summarizes what Brand Alignment scores are and how to best use them in your Essential Motivation content development.
Who should take this course?
You should take this course if you're new to Essential Motivation and are looking for more information on how to use these scores.
Duration: 2 minutes
This course covers:
- What Brand Alignment scores represent
- Best practices in understanding scores and how to use them in conjunction with Performance Prediction scores.
Resources:
If you're more of a reader, browse our Essential Motivation Library collection any time - no log in necessary.