Generative AI Primer

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Generate engaging, personalized content at scale.

[Section] Courses

Section

Advantages of Persado over ChatGPT

ChatGPT explains the advantages of Persado.

Resource Center

AI and Personalization in Marketing

Personalization is no longer an option — it's now a requirement.

Resource Center

Introduction to Motivation AI

Learn the importance of embedding motivation in language and the 5 capabilities of Motivation AI.

Business Impact of Natural Language Generation

Understand NLP and gain insight on business applications and use cases.

How To Guide: Review and Approve Variants

How to review and approve Variants in Persado Portal

Resource Center

How To Guide: Requesting a Campaign

How to request a campaign in Persado Portal

Resource Center

How To Guide: Review Results and Insights

How to review campaign results and Insights in Persado Portal

Resource Center

[Section] Documentation

Section

Campaign Results

Review your campaign results by KPIs.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Navigating Persado Portal

Gain insight on how to get started using Persado effectively.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Launching a Campaign

Learn how to set up your first campaign.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Understanding Brand Alignment Scores

Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.

Essential Motivation Tutorial

Introduction to Dynamic Motivation

Learn what Dynamic Motivation is and how it motivates your customers to act.

Dynamic Motivation Course

Using the Users to Notify Feature

For Elite Motivation users, learn how the Users to Notify feature can help you ensure that no reviewers slip through the cracks during Variant review.

Elite Motivation Tutorial

Introduction to Experiments

Gain insight on how Experiments work and how they're different from other campaigns.

Elite Motivation Course Experimental Design (PXD)

Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Introduction to Variants

Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Predictive Content Variant Review Tools

Learn how to use paraphrasing and manual editing while reviewing your Predictive Content Variants.

Elite Motivation Tutorial Predictive Content

[Section] Latest Releases

Explore all of our latest courses and learning materials.

Section

Ontologies Reference Guide

This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.

[Section] Challenger Series

Challenger Series

Section

Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results

Instructor-led Training Session: Introducing the new Persado Portal experience

Understanding Dynamic Motivation Results

Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.

Dynamic Motivation Course

Reviewing and Approving Dynamic Motivation Variants

Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.

Dynamic Motivation Course

Welcome to Persado

Welcome to the future of marketing.

Course Applicable to All Products

Understanding Performance Prediction Scores

Performance Prediction scores are included to help you rank Essential Motivation Variants as you review. Learn about some best practices in this short tutorial!

Essential Motivation Tutorial

Introduction to Predictive Content

Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.

Elite Motivation Course Predictive Content

Uploading and Viewing Essential Motivation Results

Learn about how to upload results with or without an integration and what data you'll find in Portal.

Essential Motivation Course

Introduction to Essential Motivation

Get acquainted with Persado's new self-service content generation capability, Essential Motivation.

Essential Motivation Course

Understanding and Leveraging Essential Motivation Insights

Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.

Essential Motivation Tutorial

Onboarding Welcome: Essential Motivation

Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.

Essential Motivation Course

Persado Onboarding: Elite Motivation Learning Path

Set the foundation for successful Predictive Content and Experiments in less than 30 minutes!

5 Courses

Persado Onboarding: Dynamic Motivation Learning Path

Get onboarded to Dynamic Motivation, our personalization solution for the Shopping Cart and more.

4 Courses

Persado Elite Basics: Learning Path

Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.

7 Courses

Using AI Alternatives and Feedback via Text Selection

For Essential Motivation users, learn how to use AI Alternatives and Content Feedback to have even more options when generating content.

Essential Motivation Tutorial

Generating and Improving Essential Motivation Content

Learn about both content generation methods for our self-service application: generate and improve.

Essential Motivation Course

[Section] Other Learning Paths

Section

[Section] Instructor-led Training

Live Training Webinars

Section

[Section] New Portal Documentation

New Portal Documentation

Section

[Section] Onboarding Paths

Section

Persado Onboarding: Essential Motivation Learning Path

Learn end-to-end processes for using our self-service content generation method, Essential Motivation.

7 Courses

Wheel of Emotions

Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.

Course Applicable to All Products

[Section] Elite Motivation

Section

[Section] Essential Motivation

Not currently available

Section

[Section] Dynamic Motivation

Not currently available

Section

Introduction to Experimental Design

Learn what Experimental Design is and how it can help you lift campaign results.

Elite Motivation Course Experimental Design (PXD)

Reviewing and Approving Essential Motivation Content

Once you've generated content, learn how to revise, review, and approve it.

Essential Motivation Course

Optional: Provide Essential Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Essential Motivation: Onboarding Final Exam

Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.

Optional: Provide Dynamic Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Persado Basics: Final Exam

Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Optional: Provide Elite Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Onboarding Welcome: Essential Motivation

Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.

Essential Motivation Course

Optional: Provide Essential Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Introduction to Essential Motivation

Get acquainted with Persado's new self-service content generation capability, Essential Motivation.

Essential Motivation Course

Reviewing and Approving Essential Motivation Content

Once you've generated content, learn how to revise, review, and approve it.

Essential Motivation Course

Uploading and Viewing Essential Motivation Results

Learn about how to upload results with or without an integration and what data you'll find in Portal.

Essential Motivation Course

Generating and Improving Essential Motivation Content

Learn about both content generation methods for our self-service application: generate and improve.

Essential Motivation Course

Essential Motivation: Onboarding Final Exam

Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.

Understanding Dynamic Motivation Results

Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.

Dynamic Motivation Course

Introduction to Dynamic Motivation

Learn what Dynamic Motivation is and how it motivates your customers to act.

Dynamic Motivation Course

Optional: Provide Dynamic Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Reviewing and Approving Dynamic Motivation Variants

Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.

Dynamic Motivation Course

Welcome to Persado

Welcome to the future of marketing.

Course Applicable to All Products

Wheel of Emotions

Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.

Course Applicable to All Products

Introduction to Experiments

Gain insight on how Experiments work and how they're different from other campaigns.

Elite Motivation Course Experimental Design (PXD)

Introduction to Variants

Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Persado Basics: Final Exam

Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Introduction to Experimental Design

Learn what Experimental Design is and how it can help you lift campaign results.

Elite Motivation Course Experimental Design (PXD)

Introduction to Predictive Content

Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.

Elite Motivation Course Predictive Content

Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Launching a Campaign

Learn how to set up your first campaign.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Optional: Provide Elite Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Navigating Persado Portal

Gain insight on how to get started using Persado effectively.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Campaign Results

Review your campaign results by KPIs.

Elite Motivation Course Predictive Content Experimental Design (PXD)

Optional: Provide Essential Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Essential Motivation: Onboarding Final Exam

Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.

Optional: Provide Dynamic Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Persado Basics: Final Exam

Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Optional: Provide Elite Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

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