On-demand courses allow you to learn when you want.
[Section] Essential Motivation
Not currently available
Section
Introduction to Essential Motivation
Get acquainted with Persado's new self-service content generation capability, Essential Motivation.
Essential Motivation
Course
Onboarding Welcome: Essential Motivation
Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.
Essential Motivation
Course
Generating and Improving Essential Motivation Content
Learn about both content generation methods for our self-service application: generate and improve.
Essential Motivation
Course
Using AI Alternatives and Feedback via Text Selection
For Essential Motivation users, learn how to use AI Alternatives and Content Feedback to have even more options when generating content.
Essential Motivation
Tutorial
Reviewing and Approving Essential Motivation Content
Once you've generated content, learn how to revise, review, and approve it.
Essential Motivation
Course
Understanding Performance Prediction Scores
Performance Prediction scores are included to help you rank Essential Motivation Variants as you review. Learn about some best practices in this short tutorial!
Essential Motivation
Tutorial
Understanding Brand Alignment Scores
Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.
Essential Motivation
Tutorial
Uploading and Viewing Essential Motivation Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Essential Motivation
Course
Understanding and Leveraging Essential Motivation Insights
Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.
Essential Motivation
Tutorial
[Section] Dynamic Motivation
Not currently available
Section
Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Dynamic Motivation
Course
Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Dynamic Motivation
Course
Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Dynamic Motivation
Course
[Section] Elite Motivation
Section
Welcome to Persado
Welcome to the future of marketing.
Course
Applicable to All Products
Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Course
Applicable to All Products
Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Elite Motivation
Course
Predictive Content
Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Elite Motivation
Course
Experimental Design (PXD)
Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Elite Motivation
Course
Experimental Design (PXD)
Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Launching a Campaign
Learn how to set up your first campaign.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Using the Users to Notify Feature
For Elite Motivation users, learn how the Users to Notify feature can help you ensure that no reviewers slip through the cracks during Variant review.
Elite Motivation
Tutorial
Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Predictive Content Variant Review Tools
Learn how to use paraphrasing and manual editing while reviewing your Predictive Content Variants.
Elite Motivation
Tutorial
Predictive Content
Campaign Results
Review your campaign results by KPIs.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
How To Guide: Review and Approve Variants
How to review and approve Variants in Persado Portal
Resource Center
How To Guide: Requesting a Campaign
How to request a campaign in Persado Portal
Resource Center
How To Guide: Review Results and Insights
How to review campaign results and Insights in Persado Portal
Resource Center
[Section] Documentation
Section
[Section] Latest Releases
Explore all of our latest courses and learning materials.
Section
Ontologies Reference Guide
This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.
[Section] Challenger Series
Challenger Series
Section
Advantages of Persado over ChatGPT
ChatGPT explains the advantages of Persado.
Resource Center
Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results
Instructor-led Training Session: Introducing the new Persado Portal experience
Persado Onboarding: Elite Motivation Learning Path
Set the foundation for successful Predictive Content and Experiments in less than 30 minutes!
5 Courses
Business Impact of Natural Language Generation
Understand NLP and gain insight on business applications and use cases.
Introduction to Motivation AI
Learn the importance of embedding motivation in language and the 5 capabilities of Motivation AI.
AI and Personalization in Marketing
Personalization is no longer an option — it's now a requirement.
Resource Center
Persado Onboarding: Dynamic Motivation Learning Path
Get onboarded to Dynamic Motivation, our personalization solution for the Shopping Cart and more.
4 Courses
Persado Elite Basics: Learning Path
Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.
7 Courses
[Section] Courses
Section
[Section] Other Learning Paths
Section
[Section] Instructor-led Training
Live Training Webinars
Section
[Section] New Portal Documentation
New Portal Documentation
Section
[Section] Onboarding Paths
Section
Persado Onboarding: Essential Motivation Learning Path
Learn end-to-end processes for using our self-service content generation method, Essential Motivation.
7 Courses
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Dynamic Motivation
Course
Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Dynamic Motivation
Course
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Dynamic Motivation
Course
Onboarding Welcome: Essential Motivation
Learn what you can expect in the first 30 days of your Essential Motivation journey, including key milestones and actions needed from both you and Persado.
Essential Motivation
Course
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Introduction to Essential Motivation
Get acquainted with Persado's new self-service content generation capability, Essential Motivation.
Essential Motivation
Course
Reviewing and Approving Essential Motivation Content
Once you've generated content, learn how to revise, review, and approve it.
Essential Motivation
Course
Uploading and Viewing Essential Motivation Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Essential Motivation
Course
Generating and Improving Essential Motivation Content
Learn about both content generation methods for our self-service application: generate and improve.
Essential Motivation
Course
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Welcome to Persado
Welcome to the future of marketing.
Course
Applicable to All Products
Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Course
Applicable to All Products
Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Elite Motivation
Course
Experimental Design (PXD)
Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Elite Motivation
Course
Experimental Design (PXD)
Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Elite Motivation
Course
Predictive Content
Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Launching a Campaign
Learn how to set up your first campaign.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Campaign Results
Review your campaign results by KPIs.
Elite Motivation
Course
Predictive Content
Experimental Design (PXD)
Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Optional: Provide Essential Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!
Essential Motivation: Onboarding Final Exam
Thanks for completing Essential Motivation onboarding coursework! Let's wrap things up with a quick 5-question exam.
Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.
Optional: Provide Elite Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!